Chimamanda Ngozie Adichie, queen of feminism, chose to contribute to the Nigerian fashion industry by wearing mostly Nigerian brands to her public appearances ”Wear Nigerian”.
In May 2017, Chimamanda Ngozi Adichie started a project titled “Wear Nigerian”. Almost or if not every look at this phenomenal woman’s Instagram page features an outfit from a Nigerian designer. Chimamanda even wears Nigerian brands to Dior shows.
“The Nigerian government’s disastrous economic policies have led to a reduction in the value of the naira and therefore in disposable income, a change in values, a disorientation of the middle class, and most of all, to a debilitating sense of uncertainty.
If we are to grasp for a silver lining, then the ‘Buy Nigerian to Grow The Naira’ rhetoric is one. In that spirit, I recently decided to wear mostly Nigerian brands for my public appearances. (Before, by the way, President Buhari declared ‘Made in Nigeria dress’ days.)
In the past few weeks, I’ve bought more Nigerian brands than I ever have in the past. I’ve discovered new names.
I’ve been filled with admiration for the women and men running their businesses despite the many challenges they face.I’m particularly interested in ‘inward-looking’ brands, those for whom dressing Nigerian women is as important as other goals.
I’ve changed quite a few dodgy zippers, been disappointed by some poor quality fabrics, and been impressed by some detail-oriented finishing.Overall, I love the clothes, their cut, their whimsy, their color, their flair, their ability to make me feel like myself.
Their makers, from designer to tailor to button-fixer to okada-delivery-person, deserve to be supported.
At the suggestion of my very au fait nieces Chisom and Amaka – who think Aunty is a hilarious Luddite dinosaur (and they have a point, sadly) – I am now on Instagram at chimamanda_adichie documenting my ” project wear Nigerian”.
In 2017, Maria Grazia Churi creative director of Dior infused the famous “We should all be feminists” Chimamanda quote Dior T-shirts.
Maria who is a fan of Chimamanda’s invited her to the SS17 Dior show, and even had the speech which put Chimamanda in the spotlight, plays as the models strutted down the runway.
We obviously can’t pick the best they’re over a hundred. Let’s just share a few amazing ones. Head over to her Instagram for some style inspiration.